You have created the online shop are provider and set up a shopping cart and accounting system ... Now, all you need visitors and customers. And it would be nice if they had the same people. It's funny that people change the steady 9-5 job for a life at home with their own because they are tired of dealing with traffic. And that is exactly what they are looking for now. Traditionally, there were several ways to get this done:
o use the services of greedy ... wrong company-smart eBay or other spinkiga ... your growing online auction services.
o pay for ads through Google AdWords
o purchase banner advertising
o write articles and comment on the forum.
Thankfully, several new 2.0 Web addresses have proven to be a hit with not only network users but also search engines. Development of web 2.0 has been very fortuitous for smaller players such as e-commerce for two reasons. Web 2.0 platforms only offer not to get more people to your website, they also allow you to communicate with your paying and potential customers and build your service to one that is more directed at the people who buy your products.
This is another type of platforms which you should know about:
o Video platforms
o material Web hosting sites and blogs
o social bookmarking sites
Video sites
The general consensus of marketers is to ignore the video at your own risk. YouTube is indisputable King of video slots, there are many others on the internet with different benefits and different audiences. It pays to put your video is often in a number of different sites. Good example of this is Metacafe and Revver.
There are just two of the video sites online, and a Google search will bring up many more results. When you make films, it is always good to make short video clips and always include a description and tags.
Social bookmarking sites
After you create the content you will need to let the world know it is there. A good way to draw attention to your site ... and that the resources you have created in order to get people to your website is by communicating it to the world through social bookmarking sites. These sites are in principle way for network users to share sites they find interesting with other people and is loved by both network users and search engines.
A popular example is Stumbleupon. A Stumbleupon blog can create a lot of attention in its own right as seen by some companies ' Stumbleupon Blogs.
Social networking sites like MySpace and Facebook are essentially a form of social bookmarking but is a little different to Stumbleupon.
While you can actually use these share your links as they are used to communicate with your customers, keep them informed about what happens to the company and see what happens.
The new Friendfeed service is a good example of this, with people share different links and discuss what they have found.
When items through social bookmarking sites it may pay to mask your actions somewhat by also provide other links, especially when you use sites like Stumbleupon or Digg.
Content sites
There are many content hosting sites online including Squidoo, Hubpages, and some of the documents hosted on sites on the internet. There are in addition to this blogging platforms like Wordpress and Movable Type blogs can be excellent content Web hosting solutions that consistently draw back to your site and your products, provides excellent ongoing marketing tools. Some, like Wordpress, is useful because you can either set one up on their server or download their software and plugging it directly into your website. There are pros and official with both scenarios, and it is a decision to weigh carefully.
So what pitfalls you need to watch out for when marketing through web 2.0?
There are two main issues:
1) you must know your reputation
2) you must take the time to get involved.
Develop a good reputation is made by providing great content, proves that you are trustworthy and shows that you're listening to your customers. If the content runs the risk of poorly written, poorly made, or lack of useful information for you to get a bad reputation. Another way to "Loose face" is failing to develop a relationship with customers.
On websites such as YouTube make sure videos from time to time and answer any questions that customers and prospective customers. This does not mean that you have to deal with all flamer or troll, is in fact probably more advantageous to ignore the people who seem to just post a comment to someone arguing with them.
If you cut corners or attempt to trick a customer it mainly will hit you hard in the long term. Treat people fairly and they will remain loyal to you. They are just some of the excellent web 2.0 recording tools out there on the internet that makes great marketing tools for up and coming e-commerce operators also for cash.
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